Shoprite: Why Multinational Retail Stores are Failing in Africa


With the recent divestment that led to the change of ownership at Jumia, Africa’s largest online retailer, the exit of South African retailer, Mr Price from Nigeria and the announcement of popular supermarket chain, Shoprite exiting from Nigeria, many analysts and members of the public, are wondering how and why big companies trying to be successful at retail in Africa are failing.

One man seems to have figured it out, founder of Banker X, Koshiek Karan, @iamkoshiek in a thread of tweets broke the problem down in a way that we find ourselves agreeing with for the most part (excluding the expletives):

There you have it folks. If you want to make it big in retail in Africa in general and Nigeria in particular, you need to effectively master the informal market to work for not against you.